Jul 1, 2021
In this episode, we explore a way of writing that makes the interaction we have with our audience more like a conversation. The aim is to write like we speak so that we are talking more to one person, rather than ‘at’ them. And this in turn builds a deeper connection so we build the know, like, trust factor.
You don’t want to miss
- How to write in a conversational tone and still be professional
- The importance of knowing your brand values and tone of voice when creating copy
- How to write to one person
- Why we should forget the lessons we learned in school about how we should write.
- How to get your audience to keep reading more
Martha Barnard-Rae
Martha Barnard-Rae supports businesses with all the wordy things they need to stand out in the best possible way. She’s here to help with personality and values-driven SEO copywriting for outside-the-box brands. Martha’s words live on the websites, blogs, videos, emails, and socials of businesses all over Australia.
An accomplished speaker, Martha helps brands understand what they need to do to find their voices. When she’s not crafting delicious words, you’ll find her walking two giant pooches, practicing her ukulele, or wrapped around a cup of tea, planning her next Instagram reel.
Instagram - https://www.instagram.com/wordcandycomms/
LinkedIn - https://www.linkedin.com/in/martha-barnard-rae/
Nicola Depiazzi
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